In a word, yes. The headline has to entice visitors so that they click to open and stay on the page.
Custom Landing Pages Essex
Brainstorm to identify your ideal customer, and then create a custom landing page around their needs. Start by taking a look at your current customers.
Google spiders crawl and index every piece of content on the internet. A cleverly built custom landing page will get ranked.
You should use a custom landing page for all your digital advertising campaigns. It’s a no-brainer. They improve conversion rates, lower cost per acquisition and increase ROI
It’s a smart way to drive traffic, improve your SEO and build your brand, not to mention its ability to raise the roof on your PPC strategy.